Customer Feedback Service as Effective Method for Beta Testing Software
Oct 25, 2010

Feedback is one of the best option you have for improving the quality of your site or product. It's a great way to find out about your customers needs and drawbacks of your software.

Customer feedback allows you to measure the effectiveness of each customer touch point.

The advantages of customer feedback usage are numerous:

  • customer feedback helps you to find out customers' needs and change your product accordingly
  • customer feedback drives your software, product development and service expectations
  • improve your customer’s experiences of dealing with your program
  • create exceptional programs that provide positive experiences that people want to share about
The methods you choose to get customers feedback and how you use them depend on your particular needs and what kind of information you want to get from your customers. For example, to find out their real expectations from your products or services, etc.

Fortunately, there is a variety of sources that companies can use to get feedback from customers. Some of them are:

  • Employees. Your employees are usually the people, who interact with your customers most of the time. You can ask employees about programs and services that customers are asking for and about customers complains
  • Comment Cards. Provide brief, half-page comment cards on which they can answer basic questions such as: “Were you satisfied with our software/website?” “How can we provide even better services for your software/website?” “Are there any services you would like to see that don't exist yet?”
  • Competition. What are your competitors selling? Ask people who buy from them . Many people may not notice sales or strong points of your competitors. Try to pay attention to what’s going on at your competitors
  • Customers. One of the best ways to find out what customers want is to ask them. Talk to them to find out what they think
  • Focus Groups. Focus groups are usually 8-10 people that you gather to get their impressions and ideas about your software/website or service
  • Surveys by E-mail. Survey your customers regularly. Prepare a customer (or guest) questionnaire form. Make sure it is clearly displayed, and thank the customer for taking the time to fill it out. Plenty of people will fill out surveys especially if they get something in return. Promise them a discount or some other reward if they return the completed survey.

You must always improve and enhance your product. Customer feedback can greatly help you with it. A new online service introduced by MagneticOne, BetaEasy, is a new customer feedback service to help you improve the performance of your product/application/website. You can use BetaEasy for fast and easy software testing.

BetaEasy allows you to collect customer feedback on all stages of your software/website product life cycle, starting with early private beta stages, until final release and during all the time of product functioning. With BetaEasy you will have all customer feedback conveniently located in one place. It gives you the possibility to analyse and manage it quickly and more efficiently. New features are being added all the time and we would appreciate your customer feedback.

BetaEasy — it's a good way to improve your software/website and to see what has to be done first.
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